Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a Website from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.
We use several methods to rate the above website such as www.WMTips.com and strive to gather as many sources as possible to provide a better report.
At 2Geckos we are always looking for ways to promote websites of our clients.
Below are the current search engine rankings of other central Arizona businesses.
We include basic Search Engine Optimization to our website maintenance contacts, this includes adding Meta Tags with keywords, description, and location information as well as submission to all major search engines and Google Analytics reporting of website traffic.
Search Ranking service is available for an annual fee
of $250
Dollars spent locally re-circulate locally and help to support and sustain our community.
Search engine optimization is an ongoing process that requires regular monitoring. 2Geckos will guarantee to increase your search ranking on the major rating services in the first quarter, with quarterly reviews to continue to improve your ranking that drives more traffic two your website.
Search Engine Friendly Design
The ideal time to implement SEO is while creating the template
design of the site, including navigation structure. At this point,
many important elements should have been defined: keywords to
target, content, architecture and navigation. If the design of your
site is heading in a direction that is not search engine-friendly,
an SEO pro can correct the issues before the entire site is
developed - saving time and money.
Search engine-friendly design does not mean your site will now rank
at the top of the search engines, but that the search engines can
find and index your pages. Search engine optimization is the process
of preparing each page of your site to gain top search rankings for
specific search terms.
A site that has not been designed to be easily indexed by the search engine crawlers will require changes - sometimes significant changes - in order to become search engine-friendly. Because search engines are text-based, some design decisions can cause indexing problems, such as:
- JavaScript drop-down or slide-out menus prevent search engines from following links in web pages. (Google can index JavaScript links that are fully specified within the code on the page.)
- Requiring cookies on your website prevents spiders from indexing your content.
- Web pages that require users to input information to access the content blocks search engines.
- Shopping cart systems that invoke session IDs block search engines
- Frames, large
amounts of Flash or AJAX blocks search engines
The rest of the SEO process involves: - Keyword research and analysis
- Content and copywriting for SEO
- Optimization techniques
- Link building
- Determining the ongoing maintenance plan for top rankings
- Testing and measuring for optimal ROI
Each of these stages is critical to the overall success of gaining top search engine positions and maintaining them. Typically, search engine optimization requires 3-6 months to see results and, therefore, is a long-term Internet marketing strategy that gains momentum over time.
If your approach to SEO is like a "plug and chug" formula, you will be disappointed with the results. Every business is different and the SEO plan for that business should be as well - something we refer to affectionately as tailored Internet marketing.
Social Bookmarks
Website Grader
Website Grader www.websitegrader.com provides a website grade of your website as compared to millions of websites that have previously been evaluated, their algorithm calculates the site scores them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.
Alexa
Alexa www.alexa.com is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings. Alexa traffic rank is based on three months of aggregated historical traffic data from millions of Alexa users and is a combined measure of page views and users, Rank value is a position in the rating, so the lower value the better.
Blog Grader
Blog Grader is a free tool developed by HubSpot www.hubspot.com , similar to Website Grader but specifically for blogs. Your Blog Grade is based on a measurement of the traffic levels to your blog and the number and quality of links pointing at it. You should submit your blog on www.BlogGrader.com
del.icio.us
del.icio.us www.del.icio.us is a social bookmarking site. Users can save links they wish to keep for later reference on the site, and pages that have been saved many times are displayed in a special "hot" section which can drive thousands of visits.
Google PageRank
Google PageRank (Google PR) is a patented method for measuring page importance on a scale from 0 - 10, where 10 is the highest. The PageRank algorithm analyzes the quality and quantity of links that point to a page.
Google Buzz Count
Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. Users can share links, photos, videos, status messages and comments organized in "conversations" and visible in the user's inbox. Buzz yet www.google.com/buzz/ , be the first one and share your own website)
Google Indexed Pages
Google Indexed Pages are number is the approximate number of pages on the website that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.
Twitter Link Tweet Summary
Link Tweet Summary (TweetMeme) is a service which aggregates all the popular links on Twitter to determine which links are popular. Tweets and retweets help drive traffic to the content that you have created. Interesting content that will get people talking!
MOZ Rank
MOZ Rank is SEOmoz's Error! Hyperlink reference not valid. general, logarithmically scaled 10-point measure of global link authority or popularity, and is very similar in purpose to the measures of link importance used by the search engines (e.g., GOOGLE's PageRank).
Twitter Grade
Twitter Grade If a Twitter account is associated with your website ( link to your website in your profile ) and then goto Twitter Grader and grade it.
